EXPLORE BIG SKY – Every July, the Big Sky PBR sets its roots deeper into Big Sky dirt as cowboys and bulls bring a Western display of courage and brute strength. But in 2024, event producers Outlaw Partners and Freestone Productions, and officials with the Professional Bull Riders organization, are celebrating a new symbol.
“10x” signifies the Big Sky PBR’s unique popularity among cowboys and fans of the bull riding event, which has now earned the PBR “Event of the Year” award for 10 consecutive years.
“You have no idea how long we have waited to join you here again,” PBR announcer Matt West told the crowd in the opening ceremony Thursday night, the first of three at the Big Sky Events Arena.
“We have blown the roof off this place now 10 consecutive years,” West said.
“The bar keeps raising up,” said Cord McCoy, PBR bull stock contractor. “To think this is 10-time Event of the Year and it keeps gettin’ better. I look down that roster of cowboys and bulls that are here this week, this stuff you gotta go to Vegas or New York to see… there’s some dynamite on this piece of paper.”
Another dynamite character made an appearance, a surprise after his retirement last year.
