When the PBR first came to Big Sky, Montana, nine years ago, it took an effort from the whole community to even pull it off.
Bleachers were brought over from the local softball field. People sat on hay bales or stood on a semi truck. The local raft company brought their buses down for people to stand on and look over the bleachers.
“The first year, I would kind of compare it to when they built the Field of Dreams in that movie,” Eric Ladd, CEO of Outlaw Partners, said. “It was literally the community coming together.”
Ladd and Outlaw Partners, a Big Sky-based marketing, media and events agency, have been involved with the Big Sky PBR since those humble beginnings. He’s seen the event grow into a PBR institution and, at the 2018 PBR World Finals in Las Vegas, receive its sixth consecutive Event of the Year award.